How to Find a Briliant Copywriter
If you wish to use the internet to make money, you'll need a site. That web site has to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Obviously, though, not every copywriter is the same as every other copywriter. Some are extremely talented. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is simple. Here is how you can tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who is itnerested to compose web copy needs to have a site that features their bio, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own web site, how are they going to be able to help you create yours? Observe the copy on their website also. If it is loaded with mistakes this is a terrible sign.
Do you respond favorably while you read the text on the copywriter's web site? This website is more involved than merely finding grammatical errors and syntax errors. Does the copy make you feel any sort of emotional reaction? Does it cause you to like the copywriter? Does it make you want to follow up and learn more about the copywriter? Does it make you feel like you must hire the writer instantly? Does it make you feel like you must get out of there? Does the website copy cause you to feel mad? These are all important reactions and you must listen to them.
Perform a bit more inquiry on the writer. Try searching for reviews on forums and independent web sites. It's extremely likely that the only reviews you will come across on the writer's site are going to be good. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews deserve special attention. You must also ask the writer to give you several references. See to it that you follow up and genuinely make contact with those references so that you can get an honest opinion from them.
See to it that you spend some time poring over the samples given by the writer. Ask for more samples than are displayed on the writer's site. This is especially crucial if the copywriter claims he or she is an expert in an area. When the writing looks like it was sourced from Wikipedia or is particularly unclear, it's best to other find someone else.
There are numerous different ways to see if a copywriter is worth paying for. It is essential that you do your homework and look beyond the person for information pertaining to his/her reputation and character.